Over the past 5 years, ARPU+ has successfully positioned itself as a major RBT service provider in the region expanding from North Africa to the Middle East and reaching Near Asia (Pakistan and Bangladesh), as well as an operation in Europe (Italy). ARPU+ introduced – for the first time in the Middle East – the PRBT service “Personalized Ring Back Tone”, providing platform and content aggregation.
This extensive experience has made us the only service provider in the region to have both; the system integration with different RBT vendors and the vast expertise and knowhow on RBT content management.
Our role involves being:
- Platform provider
- Content aggregator
- Content manager
- Marketing supporter
- Platform animator
- KPI driving
