Mega Promo projects are large-scale campaigns – mainly SMS – aimed at engaging users in trivia games that are fun and interactive. SMS campaigns work on recruiting and profiling subscribers for future mobile marketing programs (creating opt-in databases), while impacting, in the short term the ARPU (Average Revenue Per User).
ARPU+ has been active in mega promo projects since 2009 and has successfully launched the following mega promos:
- Wind - Greece
- Zain - Jordan
- Wind - Italy
- Mobinil - Egypt
- Jawwal - Palestine
- Djezzy - Algeria
- Mobilink - Pakistan
- Zain - Jordan
- Tunisiana - Tunisia
- Mobinil - Egypt
